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Black Friday And Cyber Monday Do Not A Christmas Shopping Season Make: The Big Point

Professor Glenn A. Okun

The Rabid Capitalist: The Big Point is a brief summary of a detailed note available to paid subscribers.

Retailers should not take a victory lap over the eight percent growth in online sales over the holiday long weekend, including Cyber Monday.  Nor should investors rejoice at anecdotal reports from retailers describing record traffic in their stores and online over this time period. 

Holiday revenue generating season has just begun.

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