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Musk Doges Tesla’s Brand: The Big Point

Professor Glenn A. Okun

The Rabid Capitalist: The Big Point is a summary of a detailed note available to paid subscribers.

Tesla’s brand benefited from its close association with Elon Musk for the first decade of its life. Times have changed. The Tesla brand has been bludgeoned by Musk’s political activities much in the way that Doge has been cutting government waste. Tesla stock is at risk of being valued as a mediocre automaker.

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